Yesterday, March 29th 2016 the little island of Cyprus captivated the attention of the whole world! The last time that happened was three years ago when our banking system (and economy) went in to freefall and The Government eventually helped itself to people`s savings! I was lucky (or unlucky) enough not to be rich enough to have my account “haircutted” – but that`s another story!
Yesterday`s excitement, as I am sure you know, was about a hijacked Egyptair flight which landed at Larnaca airport. Yes, the hijacker was called Mustafa and he claimed to be wearing a suicide belt. Add to the mix passengers and crew being held as hostages and you have the kind of story the media jump all over!
Dramatic coverage of the 6 hour seige including released passengers running from the aircraft and the pilot abseiling from the cockpit all helped to transfix the viewers.
When the hijacker eventually surrendered to the authorities more details emerged. Mustafa was no islamic terrorist! His suicide belt was a phoney – literally; it was made from empty cell phone covers!
All he wanted was to meet with his Cypriot ex-wife and see his children that he hadn`t seen for 24 years!
Mr Mustafa is being described as mentally disturbed and that may well be true but boy did he get noticed!
It got me thinking that maybe there`s a method in his madness that can be a lesson to us all.
Now I am not suggesting for a second that you go out and hijack an aircraft to get your marketing message, idea or product in front of a huge audience – but this incident certainly highlights the benefits of thinking outside the box!
We need to be original if we want to get noticed and stand out from the crowd. So often we are told to copy or at least model someone else who is successful. I can see how that works but you have to find a way to add your own unique twist to everything you do if you want to make an impact.
Mediocrity will reward you with mediocre results. Finding a new angle or approach can get you results.
I hope Mr Mustafa at least gets to see his children. What he did was wrong but I can`t help but feel some sympathy for his situation.