So, having joined iPro I am faced with the hurdle of how to drive traffic to my links. It doesn`t matter how good a webpage is at converting, you have to get people to see it!
There are of course many ways of driving traffic.They can be divided into two categories: Paid & Unpaid. In reality, there is no such thing as Free traffic. You either pay for traffic with money or with time & effort spent.
I decided to use the paid option, simply because it means things get moving faster. The unpaid methods can be painfully slow to show results.
Solo ads are where another marketer with an established subscriber list agrees to send your offer to his list. You pay per click.There are no guarantees of success, but providing you choose the right solo ad provider, this method is probably the quickest way to build a list. Solo ads seem to be the method of choice for most new iPro members.
I have now completed my first two solo ads of 100 clicks each. They resulted in a total of 79 sign ups, which is not bad. There were no immediate sales, but not to worry. They are now in the system, so sales may filter through later.
I am soon going to do a third solo ad and will post the results of that one soon.
Tracking your results when doing solo ads is vital. You need to know not only how many clicks you are getting but where they are coming from.Most solo ad providers will give you tracking figures, but far better to have your own system.
I decided to use the iPro recommended Clickmagick software for my tracking. It is really good with many functions which I haven`t even explored yet!
Click the image below to find out more about Clickmagick.They even have a free trial offer!
The following is a recent post from my driving school blog which explains the header image which I placed there and on my Facebook page.
So it`s high time I explained the meaning of above image, which has been on my Facebook page for some months. I have regrettably been obliged to close my driving school, since I am unable to renew my instructor`s licence which came up for annual renewal in December 2014.
The reason for the authorities` refusal to renew my licence is not that I have committed some kind of offence. I haven`t been accused of cheating anybody or groping any of my customers or any other kind of impropriety. No, it is simply because I have two jobs.
Apparently the Government`s master plan for recovery from the economic collapse, partly at least, relies on me only having one job. I suppose I should be flattered!
Yes, there is a law in place which states that a driving instructor can only have a second job if he or she earns less from it than from his driving instructing.I have been instructing for 25 years and for the last 15 of those years I have also worked in the hotel industry. Because I was not brought up in Cyprus, I do not have a wide circle of contacts amongst local people. My customers have nearly all been non-Cypriots, foreigners who prefer an instructor with English as a first language. For that reason I have found it impossible to make a living doing just the one job. My earnings from my salaried job have always exceeded my earnings from my driving instructing, but it never seemed to be an issue. Every year my licence was renewed without comment. It seems very strange that the Government would choose these times of economic hardship, to suddenly remember and enforce this law.
I would have thought that the social insurance contributions I have been paying plus the VAT I have been collecting on behalf of the Government (I wasn`t even obliged to collect VAT as my earnings did not reach the minimum threshold!) were in some small way helping to boost the economy but obviously I was wrong. I am sure The Government has greater intellects than mine advising it on such matters.
I have been hanging on these last few months, hoping there would be a change of heart, but to no avail. I have had no response to a letter I wrote to the Minister in charge. It therefore seems pointless to keep paying out for rental of an office and other expenses, when there is no income coming in. So this is the end of the road for Anthony`s Driving School.
I would like to say thank you to all the people I have taught to drive over the last 25 years and sorry to those new customers that I am not able to take on.
I will probably leave this site and my facebook page live. So if the Cyprus economy makes a dramatic recovery in the next few months and years, you can stop by and thank me!